Sound is branding’s unsung hero—until it isn’t. The wrong sonic identity? Forgettable. The right one? A dopamine hit of recognition. If your brand’s audio is starting to feel stale, it’s time for a reboot. From tweaking your sonic logo to fine-tuning background music that actually works, here’s how to make your brand sound like it belongs in 2025—not 2015. Read more.

Master the legal use of Christmas songs in Filipino brand campaigns. Expert tips on music licensing, fair use guidelines, & IP due diligence for risk-free holiday marketing campaigns.

The holidays are finally here. And in the Philippines, the Christmas season isn’t just a celebration; it’s a whole vibe—family, togetherness, gratitude, and a little chaos sprinkled in for good measure. 

It’s the perfect time to cozy up, grab a plate of bibingka or puto bumbong, and stream your way through the season with Christmas movies with friends, fam, or even as you’re enjoying your “me time”. 

Incorporating audio strategically—whether through heartwarming jingles, immersive soundscapes, or professional voiceovers—can transform your holiday ads into unforgettable standout moments of the season.