The 2025 Music Trends Shaping Consumer Behavior — Is Your Brand Tuned In?

Music is culture, and culture is currency. The way we listen is evolving, and so is the sound shaping global brand strategies. Short-form dominance, AI-driven recommendations, and underground scenes are rewriting the rules—and if you're still relying on Top 40 Chart hits, you're already behind.

The next wave of sound is being forged as you read this. From hyper-processed beats designed for virality to raw, unpolished anthems rebelling against the algorithm, these 10 music genre trends are defining the sound of success in 2025—and your next campaign too.

1. Hyperpop 2.0: The Algorithm’s Favorite Chaos

Think: If pop music were on Adderall and trapped inside a video game.

Hyperpop wasn’t born in a studio—it erupted from the chaos of the internet. Its first wave was a glitchy, neon-drenched rebellion against pop’s polish, pioneered by PC Music, Sophie, and 100 gecs. 

Fast forward to 2025, and Hyperpop 2.0 has evolved—less anarchic, more club-ready, but still bursting with high-energy, overprocessed, and aggressively synthetic soundscapes.

Hyperpop 2.0 thrives in short-form content hellscapes and is engineered for TikTok, Instagram Reels, and anywhere attention spans have been reduced to milliseconds. 

The high-energy, overstimulating production style makes it a favorite for brands targeting Gen Z’s dopamine-fueled engagement habits.

Distinct Features:

• 💥 Glitchy, Overstimulating Production – If a Spotify algorithm had a panic attack, it would sound like this. Everything is maxed-out, distorted, and compressed within an inch of its life.

• 🎤 Autotuned, Pitched-Up Vocals – Human voices are bent and twisted into hyperreal, AI-filtered avatars.

• 🎹 Genre Soup – Hyperpop 2.0 isn’t just electronic—it crams in trance, nightcore, emo rap, and Eurodance, blending them at warp speed.

• 📱 Engineered for Virality – Every track feels like a TikTok hook waiting to explode, designed for short attention spans and dopamine overdoses.

🔥 Key Figures: 

Charlie XCX

Ennaria

🔊 How This Genre Can Elevate Your Brand Campaigns:

Hyperpop 2.0 is a brand and a marketer’s dream—it’s short, punchy, and algorithm-friendly. Brands can use it for fast-paced, attention-grabbing TikTok ads, Reels, and YouTube Shorts that need instant impact. Think sneaker drops, fast food campaigns, or youth-targeted brands.

Hyperpop also allows brands to reinvent their sonic branding with high-pitched, auto-tuned jingles that feel meme-worthy and Gen Z-approved.

Pepsi’s “Thirsty for More” campaign (2023) tapped into hyperpop’s frenetic energy by using glitchy beats and ultra-saturated visuals. The campaign resonated with short-form content audiences on TikTok and Instagram.

2. Amapiano & Baile Funk: Global Club Domination

Think: Small town club sounds that have gone global. 

Born in the early 2010s in South Africa’s townships, it started as a niche underground sound but exploded into the mainstream by the late 2010s. A fusion of kwaito, jazz, deep house, and lounge, it thrives on hypnotic grooves and smooth, soulful textures. By 2025, Amapiano is no longer a South African export—it’s a global currency.

Amapiano (South Africa), Baile Funk (Brazil), and Jersey Club (U.S.) are no longer underground—TikTok, Instagram dance challenges, and influencer-led campaigns have pushed them onto international stages.
Social media algorithm’s love for dance challenges and immersive experiences has made these high-energy, bass-heavy genres indispensable for engagement.

Distinct Features:

• 🎹 Signature Log Drum – Amapiano’s deep, rolling basslines are powered by the log drum, a percussive synth that gives it a distinctive, rumbling low-end.

• 🎷 Jazz & Soul Influences – Smooth keys, melodic chord progressions, and deep, atmospheric textures set it apart from traditional house music.

• 🥁 Rhythmic Groove – Mid-tempo beats (110–120 BPM), often with syncopated percussion, give it an infectious bounce.

• 🗣️ Vocal Chants & Call-and-Response – Features from vocalists or DJs hyping up the track add to its club appeal.

🔥 Key Figure: Uncle Waffles—The Amapiano DJ bringing hypnotic South African beats to dance floors worldwide.

🔊 How This Genre Can Elevate Your Brand Campaigns:

Amapiano’s smooth, refined yet rebellious aesthetic makes it a natural fit for high-fashion collaborations and streetwear drops.

With its blend of deep bass, jazzy chords, and soulful rhythms, Amapiano creates an infectious but relaxed energy that’s perfect for lifestyle ads, travel campaigns, and wellness-focused brands. It provides a modern, global feel without feeling overused.

Adidas South Africa teamed up with Amapiano star Focalistic for "Pressure", a track celebrating the grind of sports and music. Set in Orlando Stadium, the campaign featured icons like Lucas Radebe and Damian Willemse, blending sport, fashion, and music to connect with urban youth.

3. Genre-Bending Music: The Sound of Pop with an Identity Crisis

Think: Pop music as a friend out on a wild, party night—stumbling through underground clubs, crashing a jazz session, then waking up in a neon-lit rave.

Once upon a time, genres had rules. Pop was pop, rock was rock, and electronic music belonged to warehouse raves. But in 2025, those walls have crumbled, and what’s left is a genre-fluid, shape-shifting landscape where artists refuse to be pinned down.

Genre gatekeeping is dead. Streaming platforms are ditching genre-based recommendations in favor of vibe-driven curation, because audiences today don’t listen to just one type of music—they jump between playlists. Add in the rise of AI-assisted music production and increasingly boundary-pushing pop stars, and suddenly, no one wants to be confined to a single sound. Artists are borrowing from everywhere—reggaeton, punk, opera, hyperpop, classical—sometimes all in one track.

Distinct Features:

• 🌀 No Fixed Identity – A song might start as indie pop, slide into a reggaeton groove, and end as a trap anthem, all in three minutes. The unpredictability is the point.

• 🎭 Theatrical, Persona-Driven Performance – Genre-benders don’t just sing—they embody shifting personas, morphing their visuals and storytelling as quickly as their sound.

• ⚡ Experimental But Catchy – Unlike purely avant-garde music, genre-benders still aim for accessibility—tracks may be strange, but they’re engineered to get stuck in your head.

• 🌈 Queerness & Sexual Fluidity – Many genre-bending artists use their music to explore queerness, sexuality, and identity, often weaving themes of gender fluidity, empowerment, and defiance into both their sound and aesthetic.

Key Figures:

🔥 FKA Twigs – A shape-shifter blending trip-hop, R&B, classical, and electronic music into ethereal, boundary-pushing soundscapes.

🔥 Chappell Roan – Merging 80s synth, theatrical camp, and hyperpop energy, creating indie-pop anthems that sound like Broadway on steroids while embracing openly queer themes.

🔥 Yves Tumor – A genre-rejecting artist who pulls from psychedelic rock, experimental electronic, and glam, making pop music that feels alien and familiar at the same time, all while pushing gender and identity boundaries.

🔊 How This Genre Can Elevate Your Brand Campaigns:

The industry is waking up to a post-genre era, where artists, brands, and audiences no longer care about labels—they care about moments, moods, and experiences. 

The genre-fluid movement is perfect for fashion, film, and luxury branding. Brands like Viktor and Rolf (with FKA Twigs) and Prada are already aligning with sonically and visually unpredictable artists to push their avant-garde edge. Even mainstream brands like Marshalls have adopted this strategy by using Chappell Roan’s song Super Graphic Ultra Modern Girl in a 2024 TV commercial spot “Quality Obsessed".

If your campaign needs to feel boundary-breaking, genre-bending artists are the future of sonic branding.

4. Post-Punk Revival: The Anti-Algorithm Sound

Think: The Strokes, but with Gen Z existential dread.

The pendulum always swings back. After years of hyper-processed, AI-optimized music, listeners are craving something raw, imperfect, and human. 

Post-punk bands are ditching glossy production for gritty, distorted guitars and vocals that feel like they were recorded in a basement—and people love it.

🔥 Key Figure: Fontaines D.C.—A Dublin band bringing back gritty, disillusioned rock.

🔊 How This Genre Can Elevate Your Brand Campaigns:

Authenticity marketing. Post-punk’s resurgence speaks to raw, anti-establishment sentiment—perfect for brands championing individuality. If you’re a beer brand, indie coffee house, or high-end streetwear label, this is your sonic DNA.

In 2024, a whiskey brand like Jameson partnered with a post-punk band for a limited-edition bottle release and accompanying social media campaign, aligning the brand with the genre's rebellious spirit and authentic feel. 

A successful use of this trend could be an independent coffee shop chain featuring local post-punk bands in their stores and online content, creating a sense of community and authenticity around their brand.

5. Neo Soul and Jazz: Music for the Overthinkers

Think: The lo-fi beats kids study to, but actually interesting.

Jazz is cool again, but not in the way your grandpa remembers it. This new wave is fusing jazz with hip-hop, R&B, and electronica.

It’s music for the overthinkers, the deep listeners, the ones curating playlists for their espresso-drinking personas. Neo-Jazz is jazz without the snobbery, fusing hip-hop, funk, electronic, and soul to create a modern, unpredictable sound.

Distinct Features:

• 🎷 Improvisational, Yet Modern – Classic jazz chops with 21st-century production.

• 🎛️ Electronica Meets Swing – Synths, drum machines, and live instrumentation blend into something both organic and futuristic.

• 🎤 Soulful, Hip-Hop-Infused Vocals – Often vocal-heavy, drawing from spoken word, R&B, and rap.

• 💎 Luxury Aesthetic – The soundtrack of modern high-end culture, appearing in ads for Gucci, Apple, and boutique whiskey brands.

🔥 Key Figure: Kassa Overall and Toshiki Soejima—Blending jazz, rap, and electronica into a genre that defies categories.

🔊 How This Genre Can Elevate Your Brand Campaigns:

Premium brands, luxury watches, and craft labels should be all over this. This is music that makes your product feel high-end.

Apple’s “Spatial Audio” campaign (2023) used modern jazz elements of Harry Style’s Music for a Sushi Restaurant to showcase immersive audio experiences.

A successful use of this trend could be a boutique whiskey brand hosting a series of intimate, neo-jazz concerts in select bars and lounges, creating an exclusive and sophisticated atmosphere around their product.

6. Phonk: The Dark, Moody Sound of 2025

Think: Memphis rap meets eerie lo-fi vibes.

Phonk rose from the ashes of 90s Memphis rap, where underground legends like Three 6 Mafia created eerie, lo-fi horrorcore. But thanks to TikTok, SoundCloud, and the gaming world, Phonk mutated into something darker, sleeker, and international. 

It’s cinematic, moody, and tailor-made for high-energy, stylized visual content. Now, it’s moving from underground producer forums to mainstream campaigns.

Distinct Features:

• 🔊 Dark, Warped Rap and Movie Samples – Phonk thrives on the ghosts of old-school beats and vintage film dialogue, chopping and distorting them into something both eerily familiar and undeniably fresh.

• 🏎️ High-BPM, Aggressive Beats – Modern Phonk speeds up the Southern drawl into adrenaline-fueled anthems, perfect for drifting at 3 AM.

• 🔪 Distorted, Overblown Basslines – Think lo-fi hip-hop, but raised from the dead and injected with steroids.

• 🎮 Gaming & TikTok Influence – The genre blew up in the gaming scene, soundtracking GTA modders, Need for Speed edits, and underground car meet-ups.

🔥 Key Figure: Kordhell—The UK producer bringing Phonk into the mainstream.

🔊 How This Genre Can Elevate Your Brand Campaigns:

Phonk’s dark, moody aesthetic makes it a go-to for sportswear, gaming, and automotive brands such as when Formula One used Phonk for its 2023 trailers and promotions. 

Streetwear and sneaker brands can integrate Phonk into high-intensity, fast-paced product launches while luxury car brands can leverage Phonk’s gritty, underground appeal for cinematic ad campaigns.

A successful use of this trend could be a gaming company partnering with a phonk artist to create the soundtrack for a new action-packed video game, leveraging the music's dark and aggressive vibe to enhance the gaming experience.

7. Alt-Country & Southern Gothic: The Indie Rebellion

Think: If Johnny Cash and Lana Del Rey had a haunted lovechild

Country music took a wrong turn somewhere in the 2010s—too polished, too radio-friendly, too clean.

A pushback against glossy country-pop, alt-country and Southern Gothic are all about storytelling, raw instrumentation, and a sense of deep, unsettling nostalgia. It blends the eerie mystique of the American South with haunting ballads about faith, death, and regret.

Distinct Features:

• 🤠 Melancholic, Minimalist Soundscapes – Stripped-down acoustic guitars, deep baritone vocals, and atmospheric reverb create an ominous, cinematic feel.

• 🌲 Dark Americana Storytelling – Lyrics dripping with gothic imagery, murder ballads, and tales of the lost and damned.

• 🍂 Blues & Folk Influences – Delta blues, folk, and outlaw country mix into something rugged and haunting.

🔥 Key Figure: Orville Peck—The masked cowboy crooning eerie, melancholic ballads.

🔊 How This Genre Can Elevate Your Brand Campaigns:

Whiskey brands, heritage fashion, and rugged outdoor gear. This genre screams Americana aesthetics and high-end indie advertising.

In 2023, a heritage fashion brand like Filson uses alt-country music to complement their classic outdoor apparel, connecting the brand with the genre's rugged and timeless aesthetic. 

A successful use of this trend could be a whiskey brand sponsoring a series of intimate alt-country concerts in unique locations, creating a strong association between their product and the genre's authentic and evocative atmosphere.

8. Drill Music & UK Rap: Gritty Storytelling in High Demand

Think: The modern-day equivalent of gangster rap, but smarter.

Born in Chicago’s gang-heavy streets, then exported to London, where it evolved into a more lyrical, cinematic, and polished version of itself. Now, Drill is one of the most commercially successful subgenres of rap, influencing everything from pop to sportswear campaigns.

UK drill music is story-driven, bass-heavy, and socially conscious—and it’s influencing everything from streetwear to advertising. With its dark, cinematic beats and rapid-fire flows, it’s becoming the go-to sound for brands looking to inject energy and authenticity.

Distinct Features:

• 🔥 Dark, Cinematic Production – Haunting 808s, eerie synths, and thunderous bass create an intimidating, film-score-like sound.

• 🎤 Rapid-Fire, Aggressive Flows – Drill rappers don’t waste words—the delivery is precise, rhythmic, and brutally honest.

• 🕶️ Streetwear & Sports Culture Crossover – Drill is the unofficial soundtrack of UK streetwear, with Adidas and Nike constantly licensing it in ad campaigns.

🔥 Key Figure: Central Cee—Bringing UK drill to a mainstream audience without losing its edge.

🔊 How This Genre Can Elevate Your Brand Campaigns:

Drill is deeply connected to urban culture, making it a perfect sonic fit for Nike, Adidas, and streetwear drops.

In 2024, a sportswear brand like JD Sports featured UK drill artist Central Cee in a campaign showcasing their latest streetwear collection, leveraging his influence and the genre's popularity within their target demographic. 

A successful use of this trend could be a gaming company partnering with a drill artist to create a track for a new sports-themed vide98o game, capturing the genre's energy and competitive spirit.

9. Ambient & Binaural Soundscapes: Music for the Burned-Out Generation

Think: ASMR, but make it music.

Burnout is real, and people are turning to immersive, binaural, and ambient soundscapes to de-stress. The rise of 3D audio experiences is changing how people interact with sound and are becoming more common in everything from meditation apps to premium product launches.

Originally pioneered in the 1970s by Brian Eno, ambient music has now merged with binaural audio technology, creating immersive soundscapes designed to relax, focus, or transport listeners into meditative states.

Distinct Features:

• 🔊 3D Binaural Sound – Spatial, 360-degree sound design that makes you feel inside the music rather than just listening to it.

• 🌀 Minimalist, Looping Structures – Slow, evolving textures with no harsh edges—perfect for meditation, deep work, or late-night contemplation.

• 🌌 Organic Meets Synthetic – Merging synth pads, natural field recordings, and hypnotic frequencies for total immersion.

🔥 Key Figure: Brian Eno—The godfather of ambient music, still shaping the genre decades later.

🔊 How This Genre Can Elevate Your Brand Campaigns:

This is the sound of the wellness industry, embraced by luxury spas, high-end tech brands (Samsung’s Galaxy Buds Pro 3 is already leaning into this), and meditation apps. 

It’s also the soundtrack of the future—as more brands invest in calming, immersive experiences, expect ambient music to become a pillar of sonic branding.

This is the music for the purveyors of aspiration, the architects of desire, such as luxury and tech brands…brands that built their empires on horsepower, on the guttural roar of an engine, on the sheer masculinity of speed. 

A brand can use this to hack brain chemistry. An ad showing your newest car model with custom-tuned ambient frequencies that reduce cortisol, regulate heart rate to make that gridlock feel less like that stuffy and boring board meeting you’re trying to get to. 

10. The EDM Resurgence: The Rave Revival We Should Have Seen Coming

Think: The main stage is back—massive drops, euphoric synths, and the biggest pop stars riding a tidal wave of progressive house nostalgia.

For a minute, electronic music’s mainstream moment felt like a fever dream. The 2010s EDM boom—when Avicii, Swedish House Mafia, and Calvin Harris ruled the charts—collapsed under its own weight, replaced by minimalist beats and moody, lo-fi production. 

If you want to see the future of electronic music, look at the biggest festivals. Ultra Miami (March), EDC Las Vegas (May), Tomorrowland (July)—these are the laboratories where EDM’s next wave is tested. 

With headliners collaborating with major pop and hip-hop artists, DJs are once again becoming the driving force of mainstream music. Add to that the rise of AI-driven visuals, immersive festival experiences, and the explosion of nostalgia for early-2010s dance anthems, and suddenly, we’re back in an era where progressive house, festival drops, and club-ready anthems feel fresh again.

Distinct Features:

• 🔊 Progressive House Comeback – The big, emotional builds and euphoric drops that defined 2010s EDM are returning with a more polished, modern twist.

• 🎧 Pop x DJ Collabs Dominating the Charts – Expect more superstar DJs teaming up with A-list vocalists—think Calvin Harris-level hits dropping like clockwork.

• 🎆 Festival-Driven Sound Evolution – EDC, Ultra, and Tomorrowland remain ground zero for the next wave of electronic music innovation, dictating which sounds take over the clubs and streaming charts.

• 🌍 Global House & Techno Influence – Progressive house is making a comeback, but so is European and Latin tech-house, blending regional club sounds into global hits.

Key Figures:

🔥 Fred again.. – The new-gen face of emotionally-driven electronic music, fusing festival euphoria with intimate, sample-heavy storytelling.

🔥 Anyma & Tale of Us – Merging melodic techno, progressive house, and jaw-dropping AI-driven visuals into a futuristic live experience.

🔥 John Summit – A relentless force, dropping euphoric, club-drenched anthems like Where You Are—the kind that keep you dancing long after sunrise.

🔥 Dom Dolla – The architect of sweaty, bass-heavy bangers that are grimy, hypnotic, and impossible to sit still to.

🔊 How This Genre Can Elevate Your Brand Campaigns:

This is pure, high-energy escapism—a perfect fit for global fashion campaigns, sports marketing, and high-tech branding. Companies like Nike, Red Bull, and Heineken are already aligning with festival culture, using high-octane electronic music to fuel their ad campaigns and event activations. Meanwhile, luxury brands are tapping into the ultra-sleek, futuristic aesthetic of melodic house and techno, crafting immersive, music-driven brand experiences.

And tech is not too far behind. One of the biggest players in the game is a noticeably serial EDM user in their ads and event activations. For example, Apple’s release of the Airpods 4 in 2024 had them partnering with Fred Again for their mobile ad and with Flume for their 2020 AirPods Pro launch ad too.

Additional Things Worth Keeping an Ear Out For (Who’s Running the Show and What’s Changing the Game)

1. Authenticity as a Cultural Currency

In today's music scene, authenticity isn't just appreciated—it's demanded. Artists like Charli XCX, Chappell Roan, and Sabrina Carpenter have struck a chord by presenting genuine personas and transparent marketing strategies. 

Their success underscores a shift towards valuing realness over polished perfection. Conversely, attempts perceived as inauthentic can lead to public disengagement.

2. LGBTQ+ Communities as Cultural Tastemakers

Queer communities have become pivotal in shaping music trends, with underground LGBTQ+ parties serving as incubators for new sounds and styles. This influence is increasingly permeating mainstream music, as the industry recognizes and embraces the contributions of LGBTQ+ artists and audiences.

3. Anticipation and Skepticism Surrounding Major Artist Comebacks

The return of established artists, such as Lady Gaga, generates significant buzz. Her upcoming album, 'Mayhem,' has been met with both excitement and critical analysis. 

While the lead single "Abracadabra" has garnered praise, some fans express concerns about the challenges of re-entering a rapidly evolving music landscape after a hiatus.

4. The Death of the Album, The Reign of Singles & Short-Form Content

Let’s be honest—nobody has time for your 14-track conceptual masterpiece anymore. Die-hard fans might still romanticize the album format, but for the rest of the world? Music is consumed like fast food—quick, convenient, and disposable.

Artists are ditching full albums for constant single drops, teaser snippets, and TikTok-ready hooks. It’s a never-ending content loop, and if you stop feeding the beast, you disappear.

5. Radio may be fading—but it will never die

FM radio isn’t dead—it’s just playing a different role in the modern media mix. While Gen Z might not be glued to morning drive-time shows, radio remains a powerful tool for discovery, storytelling, and brand-building—just not in the way it once was.

The landscape has shifted. Satellite radio, Twitch DJs, and algorithm-driven playlists have redefined how audiences engage with audio content. But terrestrial radio still commands a loyal audience, especially in markets where streaming hasn’t fully taken over.

For brands, this means thinking beyond traditional spots and embracing how radio can be integrated with digital strategies—whether through branded content, on-demand talk formats, or even partnerships with audio-first platforms. The medium isn’t disappearing; it’s evolving. The smartest brands won’t write it off—they’ll find new ways to make it work.

6. Touring is Now a VIP Sport—Pay Up or Stay Home

Used to be, concerts were a communal experience—$30 tickets, cheap beer, sweaty crowds. Now? You’re either dropping four figures for VIP access or watching from the nosebleeds. 

Rising production costs and artist burnout have turned live shows into premium luxury experiences. Meet-and-greets, immersive brand activations, private club performances—if you want access, you better cough up the cash. Meanwhile, indie artists are rejecting arena tours altogether, opting for small, intimate gigs where real connection still matters.

7. Rock and Punk Aren’t Dead—They’re Just Pissed Off and Coming for Revenge

For a while, guitars were about as relevant as landlines. Then suddenly, something shifted. Maybe it was Olivia Rodrigo tapping into pop-punk nostalgia, maybe it’s the post-pandemic angst bubbling up—but rock, in all its loud, messy forms, is clawing back into the mainstream. 

Post-punk is tearing up the indie circuit, punk energy is fueling everything from hyperpop to hip-hop, and pop stars are ditching the synths for distorted power chords. The kids are mad again, and this time, they’ve got riffs.

Look, music trends don’t just happen. They don’t fall from the sky or emerge from some corporate boardroom where executives in bad suits decide what’s “cool.” 

They start in the streets, in basement clubs, on hacked-together DAWs (digital audio workstation), and—let’s be real—on TikTok. The real question is: What’s next?

What This Means for Brands in 2025

Your audience is out there building their own soundtracks, discovering new artists before the industry even knows their names, and rejecting anything that feels prepackaged and artificial. If you want to keep up, you’d better start listening.

🎯 Get Sonic Branding Right
Your brand has a visual identity, sure. But what does it sound like? A Netflix bumper? A stock track off some royalty-free site? 

That’s not branding that sticks in an already congested landscape.  

Custom sound identities aren’t optional anymore. They’re what make your brand recognizable in a world that scrolls past you in half a second.

🎯 Ride the Short-Form Wave
Audio needs to be designed for quick impact, maximum replayability, and immediate recognition. If your ad isn’t optimized for TikTok, Instagram Reels, or YouTube Shorts, you’re invisible.

🎯 Leverage Underground Movements
The next hit song won’t come from a Top 40 chart, it’ll come from an underground SoundCloud producer, a hyper-niche TikTok star, or a bedroom artist making waves in queer club culture. 

Brands that move fast—that recognize these artists before they explode—win. The rest are just chasing trends they don’t understand.

Work With Hit

Hit Productions, with its over 30 years in audio and music production, has seen how sound shapes perception, how the right music can turn a brand into a movement, and how inspired sonic branding makes the difference between being remembered and being skipped.

🔥 We’ve worked with the biggest brands—from global campaigns to underground indie projects—creating soundscapes that don’t just sit in the background, but command attention.

🔥 We understand the future of audio—whether it’s short-form content, AI-assisted music production, or immersive sonic branding, we’re at the intersection of tech and culture.

🔥 We don’t do generic—whether it’s custom scores, experimental sound identities, or collaborations with emerging artists, we build sound that feels authentic, immersive, and deeply connected to your brand.

So, if your brand is still using stock music, still stuck in the era of long-form ads, still treating audio as an afterthought—you know what you need. You need to step up and get ready to sound like the future. And when you do, you know where to find us.