Composer Vince de Jesus took the producers on a riotously funny yet educational series of music-themed games to start the session. Music department head Mike Villegas then led an engaging discussion about the briefing process and the pros and cons of using musical pegs for creative work. Guest speaker Christine Bendebel finished off the morning sessions with an eye-opening talk about music licensing and dealing with local and foreign publishers.

After a delicious lunch provided by JAW, the afternoon was spent in even more serious discussion of the details of the tripartite MOA between PANA, ASAP and the 4As as well as the nitty gritty of production cost drivers and talent fees. This forum was led by Hit chairman Salito Malca and CEO Vic Icasas as well as Hit broadcast producer Sharon Ambas. Finally, to end the day on a less serious note, the session was capped off by an impromptu Xbox 360 Kinect dance showdown which left everyone laughing and giggling.

Singer and regular Hit voice talent Gail Blanco provided entertainment during the breakfast and lunch breaks, with a backup band made up of the Hit composers themselves.

If you would like Hit Productions to conduct a similar seminar or workshop for your ad agency or group, please contact us for details.